Ceramic Tile Export Terminal of Yazd Province, the Largest Network of Common Business Interests in the Ceramic Industry
The Director of Yazd Province Ceramic Tile Export Terminal stated that this complex started with the participation of several production units and now about 30 other production units have expressed their interest in participating in this project. “The network created in the ceramic tile terminal, the largest network of common interests of the ceramic industry, is an intermediary for technology companies that operate in the production, process and raw materials sections of this industry in the Science and Technology Park and Yazd province and they want to connect to the industry as soon as possible,” pointed out The Director of Yazd Province Ceramic Tile Export Terminal.
According to the public relations of Yazd Science and Technology Park, Ramin Zare, during the visit of the Head of the Science and Technology Park to this complex, pointed out that the plan to set up an export terminal for ceramic tiles from February 2015 is in accordance with the development studies of Yazd province and Meybod city which is Proposed as a hub for the production of ceramic tiles and upstream documents of the ceramic industry. He said: this plan and its requirements have been sent to the Trade Promotion Organization of Iran for issuance of a permit after conducting explanatory studies, while being approved by the Infrastructure Committee and Yazd Planning Council. After the examinations and expertise, the establishment permit has been obtained.
He divided the country’s export terminals into two types: general and special, and said: “General export terminals are usually established in border provinces and special export terminals are created based on the regional and landscaping advantages of each province and city.”
Zare said: “Considering that most of the production and export of Yazd province is in the field of ceramic tiles, this advantage has been considered for Yazd province and Meybod city and the permits of this terminal have been issued.”
He added: “The trade terminal department with in-depth study at the international level and identification of potential markets for Iranian ceramic tile products is divided based on the distribution of countries into the categories of Iraq, Afghanistan, Pakistan, Arab and African countries, GCC countries, Eurasia and countries which have common interest as well as the eastern bloc countries of Europe. By creating specialized B2B spaces in each region, it has started market research, market making, marketing and exporting.”
Noting that the ceramic tile industry is currently exported to 56 countries, 85% of which are in Afghanistan, Iraq and Pakistan, Zare said: “The purpose of the new market segmentation is to have more capacity in 56 countries which are reliable to Iranian ceramic tile products.”
He added: “Considering that projects with the subject of identifying the export target market had already been done in the Ceramic Technology Development Center, we tried to use these studies in segmenting and developing the market.”
Zare considered the import unit of raw materials and parts as one of the important sections of this complex, which is responsible for supplying raw materials and parts of the units through import and increasing the capacity of production units. He said: “In this section, companies active in parts and raw materials from Yazd Science and Technology Park and Ceramic Technology Center have been introduced to the trade and import unit to be connected to the market if their capacities are approved.”
He continued: “Other important capacities of this terminal are in the logistics, warehouse, standardization and permanent and temporary exhibition sections, which will work professionally in the field of ceramic tiles along with construction and building materials.”
Dr. Lotfi, the head of Yazd Science and Technology Park emphasized the need to pay attention to technology and innovation issues, especially in the field of digital in this project. “you can take full advantage of the digital economy in such logistics and infrastructure projects and especially in the transportation networking section, using applications and platforms produced by companies located in Yazd Science and Technology Park,” pointed out, the Head of Yazd Science and Technology Park.
According to Dr. Lotfi, using the capacities of technology and knowledge-based companies in Yazd province in the executive and infrastructure parts of the project and its other parts increases marketing capacity as well as creating a new market and creates a large network in the export terminal. It has practically become the link between the products of knowledge based and technology companies related to the ceramic industry and the market.